Brain And Cash Technologies Limited has launched Webift, a free all-in-one commerce platform that aims to rival Shopify by giving African businesses access to advanced e-commerce and business management tools without subscription fees.
The company said Webift was built to remove the financial and technical barriers that prevent many small and medium-sized businesses from establishing and growing an online presence. The platform allows merchants to create a professional online store within minutes while managing every aspect of their business from a single dashboard.
Unlike many traditional e-commerce platforms that require businesses to pay for multiple third-party applications, Webift combines online store creation, inventory management, order processing, customer relationship management, business analytics, marketing tools, staff management and integrated payments into one platform at no cost.
According to the company, the platform was designed specifically for African businesses, taking into account the realities of the local market, including mobile-first usage, ease of setup and affordability.
“We believe modern commerce tools should not be reserved for businesses that can afford expensive monthly subscriptions,” the company said in a statement. “Our goal is to give every entrepreneur access to enterprise-grade technology that helps them sell, manage operations and grow their business from one platform.”
One of Webift’s standout features is Simi AI, an intelligent shopping and negotiation assistant that helps merchants engage customers, answer product questions, negotiate prices within merchant-defined limits and improve sales conversions.
The platform also includes built-in customer relationship management tools, real-time business analytics, inventory tracking, invoice generation, order management, staff access controls, multi-channel selling capabilities and integrated payment support, eliminating the need for merchants to rely on several disconnected software solutions.
Brain And Cash Technologies Limited said the platform is part of its broader vision to accelerate digital commerce across Africa by making sophisticated business technology accessible to startups, retailers, wholesalers, manufacturers and service providers regardless of their size.
As competition within Africa’s e-commerce ecosystem continues to grow, the company believes platforms that combine affordability, artificial intelligence and comprehensive business management capabilities will play an increasingly important role in helping businesses scale.
With its free pricing model and enterprise-grade feature set, Webift is positioning itself as a compelling alternative to established global commerce platforms while offering functionality designed specifically for the needs of African businesses.
